Eighty-four pages on what going public actually demands of an Indian business — across financial, legal, governance and operational readiness. A 60-point self-assessment scorecard, realistic timelines, and the recurring pitfalls drawn from 120+ mandates and the SEBI observations that follow.
The guide is organised the way a founder would actually use it — from the diagnostic conversation that should happen years before filing, through the structural work and self-assessment, to the platform choice and ready-to-use templates.
How the most consequential decisions in an IPO journey are made 18–36 months before filing — and why most issuers don't realise it.
A structured framework: financial readiness, legal and regulatory standing, governance maturity, and operational capacity.
A 60-point diagnostic founders can run on their own company — with weighted scoring and a colour-coded readiness band.
The recurring issues that derail Indian IPOs — drawn from 120+ mandates and the SEBI observations that follow.
Phase-by-phase expectations from initial assessment to listing day — and what slips when corners are cut.
A decision framework for issuers between ₹40 crore and ₹2,000 crore in revenue weighing the two platforms.
Ready-to-use board resolutions, ICDR disclosure checklist, related-party register template and a 120-term IPO glossary.
Every IPO setback traces back to a gap in one of these four areas — and most trace back to gaps in multiple. The guide gives each dimension a full chapter with the specific signals to look for and the unsexy work required to close them.
Whether your numbers will withstand the scrutiny of underwriters, anchor investors and SEBI — and whether your earnings story is sustainable, not stylised.
Whether your corporate structure, material contracts and regulatory filings are clean enough to survive the diligence that filing triggers.
Whether your board, committees and policies meet the LODR standards your company will operate under from listing day forward.
Whether your management bandwidth, systems and MIS can carry the obligations of a listed company without breaking under the load.
Chapter 3 contains a 60-point diagnostic that lets founders score their own readiness across the four dimensions, with weighted bands that map to clear next steps. Here's what a partial score looks like.
Score each of 60 checkpoints across the four dimensions on a 0–5 scale. The scorecard weights every checkpoint by how much it affects a real filing, then returns a colour-coded readiness band — Red, Amber, Yellow or Green — with a recommended next step.
Overall band: Amber — Restructure & rebuild
Chapter 4 covers fifteen pitfalls in detail. These six surface in nearly every founder conversation we have — and almost all of them are knowable, fixable, and routinely ignored until it's too late.
Filing the DRHP while the restated financials are still in flux is the single most common cause of avoidable SEBI observations and timeline slippage.
Founder-led groups routinely underestimate how much scrutiny related-party transactions attract — and how long they take to disclose properly.
Hiring merchant bankers before the company is genuinely ready creates pressure to file on the banker's clock, not the issuer's.
Independent directors and committees set up only to meet LODR risk being dysfunctional from day one — and visible as such to institutional investors.
Internal valuation conversations that aren't grounded in trading comparables almost always lead to disappointment at pricing.
The single highest-ROI engagement in the entire IPO journey is often the one founders skip in their hurry to file.
A credible IPO is a 24-to-36-month engagement for most issuers — not the 9-month sprint the pitch decks suggest. Chapter 5 maps each phase to the deliverables that should be complete, and the warning signs when they aren't.
Readiness assessment, gap analysis, and the candid conversation about whether and when to file.
Restructuring, restating financials, governance frameworks, and pre-IPO funding if appropriate.
DRHP drafting, due diligence streams, syndicate selection, SEBI observations and the transition to RHP.
Roadshow, anchor allocation, book-build, pricing and the listing-day mechanics through to the first trade.
The guide is written for the founders, CFOs, board members and investors who carry the weight of the listing decision — not for the analysts who will eventually staff the deal. It assumes intelligence and ambition, not prior capital-markets fluency.
Founders and promoters of profitable, founder-led Indian businesses between ₹50 crore and ₹2,000 crore in revenue, thinking about a listing in the next 9 to 36 months.
CFOs and finance leaders preparing the financial story for institutional investors — and the underlying data room that has to survive merchant banker diligence.
Board members and independent directors new to a listing journey who want to understand what governance maturity actually looks like from a SEBI perspective.
Private equity and VC partners with portfolio companies on a listing path, who want a structured framework to assess readiness across the portfolio.
Family business leaders thinking through the generational implications of going public — and the structural decisions that need to happen before filing.
No paywall, no email-gate gymnastics. We'll send the latest edition as a PDF and let you know when the next one ships. That's it.
Reading the guide is the start. Most founders use it to frame an internal conversation with their leadership and board — and then book a working session with us to pressure-test their own readiness against it.

Most founders begin with a confidential consultation, using the insights from this guide as the starting point for a practical assessment of their own business. No obligation and no pitch deck required.